How Was Project Solar Founded?

The idea for Project Solar started in 2016 when Trevor Hiltbrand, our CEO, was looking into buying solar. 

Like many solar shoppers, he was taken aback by how expensive it was; companies were pricing 10kW systems as high as $40,000. To understand why the prices were so high, he talked to salespeople, compared quotes, and did his own research.

He learned that companies were training their salespeople to price systems as high as possible while staying just below the customer’s monthly utility bill. So even though customers could generate savings off an excessive price point, they were still wildly overpaying because of commissions ($3,000 - $13,000) and company greediness ($3,000 - $15,000).

After a few years, Trevor and Matthew Smith, our Co-founder, invented a new business model with do-it-yourself savings options, fair pricing, and marketing instead of salespeople. This dropped the price of solar so low that word-of-mouth referrals alone turned the passion project into a full-time business. 

Today, Project Solar’s prices are unbeatable. Trevor and Matt have made their prices about 50% less than the national average, making solar a financially prudent energy option for all homeowners.

Was this article helpful?
1 out of 1 found this helpful

Comments

0 comments

Please sign in to leave a comment.

Articles in this section

See more
Store
Browse the Project Solar store.
Get a quote
See your salesman-free system pricing with our online calculator.
Chat with us
Our agents are available Mon-Fri, 9am-5pm Mountain Time.
Check out our Youtube channel
Learn more about solar.